Colourful silage fields will spread the message of support for children’s hospitals and raising breast cancer awareness this summer.
Farmers will buy purple and pink silage wrap in two fundraiser campaigns.
Sales of purple balewrap and net from a nationwide network of co-ops will raise €10,000 for the CMRF Crumlin Children’s Hospital.
The promotion is the work of Irish-based packaging company, Zeus Packaging, who rolled out similar donation programmes in the UK, New Zealand, Spain and Portugal, for local children’s hospitals.
Zeus Packaging has combined with ATC Co-op Source to offer the purple wrap through 18 member co-ops.
Crumlin Hospital CEO Joe Quinsey asked farmers to support the venture and to share photos using the #Purple4Crumlin hashtag.
ATC Co-op Group’s members are Arrabawn, Ballyjamesduff, Bandon, Barryroe, Boherbue, Callan, Centenary Thurles, Drinagh, Drombane, Fealesbridge & Headleys Bridge, Lakelands, Lisavaird, Mullinahone, Newtownsandes, North Cork and Tipperary
n Meanwhile, Dairygold Co-op’s Wrap It Pink campaign showed last year how willing farmers were to support the Irish Cancer Society, with the Munster-based co-op’s pink wrap selling out in weeks, and over 40,000 pink silage bales appearing in almost every parish in the country.
The fields of pink were a constant visible reminder to women to get screened and to talk openly about breast cancer, and
Irish farmers together with Dairygold contributed €10,500 through the ‘Wrap it Pink’ campaign.
John O’Carroll, Head of Retail at Dairygold, said they are now planning Wrap it Pink for 2016, and look forward to continuing their partnership with the Irish Cancer Society.
Mark Mellett, Head of Fundraising at the Irish Cancer Society said: “It was such a unique campaign that has really helped us raise awareness of breast cancer in rural Ireland.”
Around 700 women die from breast cancer each year.
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