Aldi tops Bord Bia audit for meat products with Quality Assured mark

Bord Bia’s latest retail audit has found that 77% of Aldi’s fresh meat range displays its Quality Assurance mark, giving Aldi the highest ranking of the nine supermarket and convenience store chains surveyed.

The in-store survey, which was carried out in June 2014 by independent auditors on behalf of Bord Bia, calculated the percentage of individual bacon, beef, burger, chicken, cooked ham, duck, lamb, pork, rashers, sausages, and turkey products available carrying the Bord Bia Quality Mark.

Aldi’s group buying director Colin Breslin said: “We’re really pleased that Aldi has topped the Bord Bia Quality Mark survey for the second quarter running. It shows that Aldi continues to lead the way, giving customers the highest proportion of Bord Bia- approved meats of all the supermarkets in Ireland.

“We source all our fresh meat exclusively from farms in the Republic of Ireland that are certified under the Bord Bia scheme.”

All of Aldi’s fresh poultry, beef, pork and lamb is fully traceable and sourced exclusively from Republic of Ireland farms certified under the Bord Bia scheme.


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