More groceries sold but bill cut by 3.3%

IRELAND’S €9 billion-plus per annum grocery bill was 3.3% lower this summer, according to a survey commissioned by Bord Bia.

The volume of grocery sales in the 12 weeks ending in mid-July was more than 7% higher, compared with the corresponding period last year.

But lower prices due to intense promotional activity across the retail market helped to bring about the 3.3% cash saving for consumers.

This was the case in all categories except ambient — the groceries (food which can be stored for long periods without refrigeration) — where a 2% increase in value of sales was recorded. Consumers spent 11.1% less on toiletries, 8.7% less on alcohol, 8.4% less on healthcare products, 6.8% less on household products, 3.6% less on frozen foods, and 3.5% less on fresh and chilled foods).

The survey also showed that up to 260,000 households are now shopping across the border. And the average shopper was found to visit over 4.2 different shops in four weeks.


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