Keenan joint venture with one of the top US animal feed companies

A JOINT venture announcement at this week’s World Dairy Expo in Madison, Wisconsin, heralds the latest chapter in the ambitions of Co Carlow-based nutrition and feed mixer company, Keenan.

The tie-up with ADM Alliance Nutrition, one of the top US animal feed companies, is one of the Keenan Global Partnership gain-share ventures with feed companies, advisory organisations or banks which provide Keenan’s Mech-fibre feed mixer technology for their customers.

At the Ploughing, Gerard Keenan said ADM Alliance Nutrition are interested in adding Keenan’s “physical” nutrition technology to the chemical nutrition technology which has long dominated the industry.

Keenan claim to be leaders in “physical” nutrition – the science which explains why, for example, straw in the form of dust is not a good feed, but beet in the form of pulp is. Physically presenting cattle feed correctly adds up to 30% in feed conversion, according to Keenan data.

Gerard Keenan’s target is to do business in a substantial proportion of US dairy and beef cattle herds. Although 60-70% of US livestock farmers use feed mixers, Keenan’s penetration is very low.

Keenan believes now is a good time to drive forward in the US, as farmers and the feed industry shift from maize-based towards forage-based animal nutrition, and use more distillers grains from the ethanol industry.

Matt Gabler ADM Alliance Nutrition says their Gain Plan venture with Keenan can be “a game changer for the dairy industry”. If it succeeds, ADM’s many thousands of farmer clients will buy the Keenan mixers and nutrition programmes through ADM.


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