Video: Why is there a giant inflatable vagina in Edinburgh?

Video: Why is there a giant inflatable vagina in Edinburgh?

If you’re driving into Edinburgh for the Fringe Festival, the first thing you spot might not be Edinburgh Castle or the bustle of the Royal Mile, but a huge, vagina-shaped blimp.

The 19ft inflatable is part of a campaign being waged by women’s health and wellness brand, Elvie, who are hoping to raise awareness around pelvic floor health, and weaknesses that can lead to incontinence.

However, their planned pop-up at the festival – and the blimp itself, emblazoned with a hashtag to direct people towards educational content around pelvic floor health – was banned for not being ‘suitable’ due to its vagina design.

Controversy aside, Elvie CEO and founder, Tania Boler, said: “The reality is that pelvic floor issues are extremely common, affecting almost 10 million women in the UK. Yet, there is a cloak of silence shrouding this topic. It’s overlooked, or worse, treated as taboo and something to be ashamed of.”

Research has found 49% of women in the UK admit to experiencing bladder leaks as a result of laughing, with 57% not telling anyone and 72% never seeking treatment, even though simple kegel exercises can really help.

Boler adds: “Our mission is to help all women laugh freely and fully without the fear of embarrassment.”

An early morning walker looks on as a 19ft tall inflatable in the shape of a vagina is seen in the sky over Edinburgh (Sandy Young/PA)
An early morning walker looks on as a 19ft tall inflatable in the shape of a vagina is seen in the sky over Edinburgh (Sandy Young/PA)

To help get the campaign – and its vagina blimp – off the ground, you can use the hashtag #LetFannyFly and sign Elvie’s Change.org petition.

- Press Association

More on this topic

All aboard for a fun-filled family trip to France on the ferryAll aboard for a fun-filled family trip to France on the ferry

Cancelo makes positive early impression on GuardiolaCancelo makes positive early impression on Guardiola

Sports drinks and energy bars ‘wrecking athletes’ teeth’Sports drinks and energy bars ‘wrecking athletes’ teeth’

Thousands of holidaymakers face chaos over British Airways strikesThousands of holidaymakers face chaos over British Airways strikes

More in this Section

Enormous cat wins viral stardom and breaks shelter’s websiteEnormous cat wins viral stardom and breaks shelter’s website

Dublin and Kerry Mayors exchange taunts in light-hearted invitationsDublin and Kerry Mayors exchange taunts in light-hearted invitations

‘Ugly’ abandoned dog finally finds a new owner‘Ugly’ abandoned dog finally finds a new owner

Panda enjoys celebrates fourth birthday with frozen cakePanda enjoys celebrates fourth birthday with frozen cake


Lifestyle

These green pancakes are topped with avocado, tomato and cottage cheese.How to make Jamie Oliver’s super spinach pancakes

Who else can pull off a look described as a ‘hip-hop Michelin woman’?As her new EP drops, this is why there will never be a style icon quite like Missy Elliott

The classic white-tipped look is once again in favour, and celebs are loving it.The French manicure is back – 5 modern ways to try the trend

The A-Listers hiding in plain sight: As Rihanna is spotted at the cricket, who are the celebs who have been living under our noses in Ireland? Ed Power reports.Celebs in plain sight: The A-Listers living under our noses in Ireland

More From The Irish Examiner