Some mothers aren’t happy about the John Lewis Christmas ad

The early anticipated John Lewis Christmas ad has finally arrived and this year they’ve introduced Moz the Monster.

A giant creature who lives underneath the bed of a young boy named, Joe.

The ad tells the adorable story of Joe and Moz’s friendship.

Since it was released it has received an abundance of ‘meh’ reviews for not pulling on the heartstrings as much as their past adverts, such as Buster the bouncing boxer, a man on the moon and Monty the penguin.

Some parents believe that the advert will scare their children to believe that there will be monsters underneath their own beds.

Meanwhile, an American man by the name of John Lewis has been, once again, at the receiving end of thousands of tweets about the ad.

At this stage he’s just been having fun with it.

Last year, the retail story sent him a personalised gift to thank him for being a great sport.

More in this Section

RTÉ announces dates for upcoming series of The Young Offenders

These YouTubers made playing the flute more exciting by adding fire

This competition offers a cash prize for guessing when the car will fall through the ice

A Philadelphia news station and a police department loved Nick Foles' performance for the Eagles

Today's Stories

Councils to fall short of social housing target

Maurice McCabe ‘felt under threat’

PAC critical of decision to reopen garda station

Mortgage initiative ‘could push prices up’


The biggest cancer killer will take your breath away

Hopefully she had an idea...

Power of the press: Meryl Streep and Tom Hanks discuss 'The Post'

More From The Irish Examiner