They only went and did it - Kellogg's have created a white chocolate version of Coco Pops and so far, the reaction has been quite mixed.
Taking to their Facebook page today, the brand said:
"Just landed…WHITE CHOC COCO POPS! That’s right, you heard it here first. Get your hands on a pack now!"
"Packs are hitting Tesco and Asda stores this week, with other major supermarkets to follow shortly", they added in the comment section.
According to brand manager, Katy Bailey, the company are continuously flooded with requests from consumers on social media, so they've decided to give the people what they want.
So anyway, Kellogg’s are going to make white chocolate-flavoured Coco Pops. pic.twitter.com/aHMrGXaVk8— Owen Williams 🏴🇪🇺 (@OwsWills) June 14, 2019
"In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original," she said.
White chocolate coco pops, if these just taste like rice crispies I’m gonna be an angry bird.— 𝒜𝓈𝒽𝓁𝑒𝒾𝑔𝒽 (@ashwalkerrxo) June 17, 2019
White Chocolate Coco Pops??
That sounds like a bowl of sick...— DJGaryBaldy (@DJGaryBaldy) June 17, 2019
Are these white chocolate Coco pops not just rice Krispies or am I missing something???— 🦅👑Amber👑🦅 (@hallxcinxtion) June 17, 2019
OMG there’s WHITE CHOC COCO POPS 😍— CHARLiE 🍌 (@_CharlLouiise) June 17, 2019
white coco pops are really a thing now wow my dreams have come true— loz (@Lozdotv) June 17, 2019
So if you put chocolate milk over white coco pops will the milk turn white?— Ash ツ (@A5h3rz) June 17, 2019
Kellogg’s clearly promoting this because they’re about to release white chocolate coco pops. Bet they’re so sickly sweet 🤢 pic.twitter.com/Sm7Q89kYAj— Will (@Willum_Esq) June 16, 2019
White chocolate coco pops would complete my life— Jack (@jack_holland98) June 14, 2019
The white chocolate version will have 30% less sugar than other chocolate coated toasted rice cereals and will be available in all major Irish supermarkets from later this week, retailing at €4.09.