Rihanna’s Fenty Beauty makeup line has taken social media by storm ever since it was released last year.
Her latest product – a skin highlighter gel called Body Lava, has sold out.
After the pop star tweeted a video to launch the product, she left other Twitter users rather… inspired.
The Work singer posted a close-up demonstration of herself seductively applying the lotion to her shoulder, using a kabuki brush.
It led to a flurry of parodies which started with user indigosuave_, who posted a take of him attempting to rub body lotion onto his shoulder with a broom.
What I see in my TL pic.twitter.com/0awZVrWHXi— ‼️Theory Henry🧐 (@indigosuave_) March 27, 2018
His video, which has been viewed almost 2 million times, became more popular than Fenty Beauty’s own tweet, fetching 39,000 retweets to Rihanna’s 34,000.
It prompted several more users to add their own creative interpretations, replacing Body Lava with ketchup and the kabuki brush with… well, anything in reach.
@badgalriri wasn’t able to take me w/ her to Coachella BUT‼️April 14, 2018
Body lava pic.twitter.com/MmtfmGAyCA— vronksy (@_Clarissssa) April 14, 2018
The #RihannaChallenge has not gone unnoticed by the star, who “liked” a compilation of parodies on Twitter.