Heinz releases special Ed Sheeran-themed bottles of tomato ketchup

Heinz has released a special edition Ed Sheeran-themed bottle of tomato ketchup.

Rebranded as Tomato Edchup and sporting an image of a Sheeran lookalike tomato, the bottles will hit the shelves in UK supermarkets later this month.

Before that, the bottles will be available in Sheeran’s favourite takeaways in his home town of Framlingham in Suffolk, Rumbles Fish Bar, Zorbas, and Pizza and Grill, from Wednesday.

The Shape Of You singer is known for his love of Heinz tomato ketchup – he has an image of the famous label tattooed on his arm.

Back in April, he posted pictures of himself with a bottle of the condiment to Instagram, writing: “Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won’t be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x”

Heinz previously mocked up a bottle of Edchup for the singer, but the product will now be hitting the shelves for real as the company celebrates its 150th birthday.

- Press Association

More on this topic

Surge in number of people asking Alexa to fart after video goes viral

Still 'significant discrimination' towards Travellers - report

Paul McCartney gave me advice on piano chords, but I can’t play – Stormzy

Tracing the roots of folk and fairy lore behind everyday plants

More in this Section

Twitter users share mental health tips with #HowIFightDepression hashtag

WATCH: The moment Khloe, Kim, Kylie & Kourtney learn of the Tristan-Jordyn Scandal

Whales from Chinese aquarium starting retirement in Iceland

Brace yourself: Disney & Pixar announce new film made by 'Inside Out' and 'Up' director


Lifestyle

The history of eyelashes: The tiny hairs that hold huge sway in the beauty industry

Painting found in attic could fetch €150 million

Life in a vacuum: Your guide to choosing vacuum cleaners

Bright ideas: How to wear the summer tailoring trend

More From The Irish Examiner