Boohoo who have just launched their first dedicated recycled fashion, as part of its efforts to help prevent clothing waste.
The For the Future range has been made of 95% recycled polyester, the fabric derived from plastic which would have otherwise gone to landfill and repurposed to produce new yarn.
The other 5% is made up of elastin.
The brand also notes that the items were produced in the UK which notability reduces air miles and uses non-toxic, environmentally friendly dyes.
Even the clothing tags are sustainable, made from recycled paper and a biodegradable jute thread.
"For The Future is all about clothes you can #doyourthing in as well as doing your bit for the environment," reads the statement on the website.
The 34 piece collection includes a range floral summer dresses, bodysuits, culottes and tops in sizes 6-24 and prices range from €10–€30.
Speaking about the new range, group founder Carol Kane said: “We are consistently listening to our customers and have been working on developing a recycled offering for some time.
“Boohoo acknowledges its responsibility to be a sustainable business and [the] ‘For the Future’ fashion range is the next step in that journey.”