A West Cork food business has announced that it is creating nine jobs with the launch of a range of premium-quality meal options.
Kinsale Gourmet will operate from a production facility on Barrack Lane, Kinsale, Cork.
Production will start over the coming weeks and the Kinsale Gourmet flagship brand will soon appear on the shelves of supermarkets and independent shops across the country.
The nine new jobs will be created within the areas of production, sales development and administration.
The managing director of Haven Bay Foods Ltd, Owen O’Brien, said the new brand will be strongly focused on growing export sales.
“At this stage, we’ve already begun our national sales campaign and our next move will be to further develop our international sales strategy. We’re in the final phases of negotiations with a number of continental European distributors — from the very outset we’ve been extremely focused on capitalising on our brand’s export potential.
“Last year, I recognised a gap in the market for a range of gourmet convenience meals that incorporated the innovative use of Irish seaweed — or ‘sea vegetables’, as they’re sometimes known as.
“Here in Ireland, we have an outstanding reputation for our fine quality fish and shellfish. Internationally, there’s now huge interest in the health benefits of seaweed. It’s considered a true ‘super-food’, packed with an incredible amount of vitamins and minerals, including some relatively rare trace elements.
“There’s a buzz about the nutritional significance of seaweed; because of our rich seafood heritage in Ireland, I spotted a superb opportunity to formulate the very first range of premium Irish ready-prepared dishes incorporating the unique health attributes of sea vegetables,” he said.
The Kinsale Gourmet local range will initially include five prepared frozen dishes created using 100% Irish, 100% natural ingredients: Seafood Pie, Seafood Lasagne, Seafood Canelloni, Beef and Porter Pie and Beef Cottage Pie. Each of the seafood meals will incorporate Irish sea vegetables, primarily locally-harvested Irish Dillisk.
While the dishes will be positioned as being 100% natural and exceptionally nutritious, the ‘gourmet-factor’ will be a key marketing message.
© Irish Examiner Ltd. All rights reserved