Treemetrics branches out in €1m space agency deal

Irish forestry software company Treemetrics is to double its workforce and launch a major global expansion on the back of signing a €1m contract with the European Space Agency.

Treemetric’s latest major contract continues the Cork-based company’s upward trajectory over the past number of years and brings to €2m the combined value of deals struck in the last 12 months.

In addition to the European Space Agency (ESA) contract, Treemetrics extended its reach across Europe with a deal in the Romanian market worth €500,000 and others across the EU totalling the same amount.

This is the second time the ESA has turned to Treemetrics, having worked with the Irish company on an €800,000 deal in 2012.

The pioneering forestry web-mapping company and self-styled “Google of world forestry” allows owners to quantify the scale of their forests as well as providing real-time data on harvesting and the health of their trees. The proliferation of mobile devices in the past number of years has delivered added benefits for the company whose product is even more accessible as a result.

Commenting on the exceptional growth of the business, Treemetrics chief executive and co-founder Enda Keane said: “This is an exciting time for Treemetrics, as our ground-breaking web-mapping software is now widely recognised and highly valued by governments and private forestry owners across Europe, US, and Asia.

“Treemetrics are leveraging the latest mega trends, such as cloud technology, space technologies, advances in big data analytics and mobile technology to help forest owners to make better forest management decisions.”

Speaking ahead of an appearance at the Cork Institute of Technology Rubicon New Frontiers showcase last night, where Treemetrics won another accolade, the software entrepreneur said the latest string of deals marks a turning point for the company after years of work refining its product.

“We’ve completed our fundraising privately and really now it’s about sales,” said Mr Keane. “It’s about shifting the focus from being a very heavily R&D-focused company to a more sales-driven company. We have a unique system and a headstart on the competition — it’s about trying to take that opportunity.”

Founded by Mr Keane and Garret Mullooly in 2005, the company is operates in 16 countries including in New Zealand, Uruguay, Brazil, and Europe, and now has designs on expanding with a US office.

The strong sales performance will also see an additional 20 staff taken on in sales and software engineering roles by the end of the year as Treemetrics scales up to deliver on its hard-won contracts.

Tony McDonald of Enterprise Ireland said Treemetrics is one of a growing number of Irish companies engaging with ESA satellite communications applications programme.


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