Facebook’s employee-focused Workplace platform has reached seven million paid subscribers, jumping 40% in the last year as people were forced to work from home during the pandemic.
Workplace from Facebook provides connectivity and communications tools such as video conferencing, chat, groups and safety check features, built on the back of the main social network’s site.
AstraZeneca, BT and Virgin Atlantic are among the customers who use the service, which launched in 2016.
The tech giant said the surge was driven by business leaders who are “acknowledging” that truly connecting with people in remote or hybrid working environments is “critical”.
Mark Zuckerberg, Facebook’s chief executive, commented on the milestone, saying: “We built Workplace as an internal version of Facebook to run our own company, and it was so useful we started letting other organisations use it too, including everyone from Spotify to Starbucks to the World Health Organisation.
The platform is one of several that have benefited from increased remote working, with others including Microsoft Teams, which now has 145 million daily active users.
As part of the announcement, Facebook said it is introducing a number of improvements, such as a Q&A experience for its live video feature and allowing people to share content from Workplace on to third-party sites like Microsoft SharePoint.
Julien Codorniou, vice president for Workplace from Facebook, said: “One of the long-term impacts of the pandemic is that employees expect more from their employers.
“They want to feel part of a community that levels the playing field, hears their ideas and supports them through uncertainty.
“We are proud of Workplace’s growth because it means more companies are building these types of communities, and the features we are launching today will help them thrive.”