Tourism chiefs are co-ordinating a sales offensive to attract more visitors from China, with the operators of Ireland’s top tourism draws and travel companies, including the Guinness Storehouse and Titanic Belfast.

Tourism Ireland said its marketing trip early next month will sell Ireland to travel agents and tour operators in Beijing, Shanghai, and Shenzhen on the mainland, and in Hong Kong.

“Our sales mission is a key element of our promotional programme in China, to win a greater share of the four million Chinese visitors who travel to Europe each year,” said Tourism Ireland CEO Niall Gibbons.

“It will give our Irish tourism partners a platform to inform and influence the Chinese travel trade on all the island of Ireland has to offer and, importantly, encourage them to include the destination in their brochures and programmes.”

The tourism body plans to boost the Chinese tourist numbers to Ireland to 50,000 in next year’s season. Last year, there were 45,000 Chinese visitors here.

Tourism chiefs have predicted another record year this year for foreign tourists.

Other firms attending the China trip include China bridge; EG Travel; Green Ireland International; Ireland UK Chinese Travel; Limerick Travel; Kildare Village; Manor House Hotels & Irish Country Hotels; National Trust Giant’s Causeway; Stena Line; Spirit of Ireland Executive Travel; the Merrion Hotel and Wiiya International.


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