Q&A with 17-year-old entrepreneur James Corneille

In this week’s Q and A, Kehlan Kirwan talks with 17-year-old entrepreneur James Corneille. 

James has developed positivitypack.com, a website where people can order little envelopes of fun and quirky pick-me-ups to give somebody that positive boost in their day.

What is Positivity Pack?

It’s a perfect little kit for those rainy and unfortunate days. If you see somebody that you want to surprise and cheer them up a little bit, this is something that you can get them. Inside the envelope is bubble wrap, a notebook, pencils, smiley stickers, sweets, balloons, and a happy music playlist. There is a custom message you can send, you can put your name on it or not. It’s up to you.

Where did this begin?

Originally I was working on it with a friend of mine, and we were working on it for a while. However, about a year ago she said she wanted to focus more on her studies and she said she was more than happy for me take it further .

So you’re the opposite of Send Your Enemies Glitter?

I did a lot of research into what they did to bring the product forward, to gain sales from their marketing. We’ve shipped a good few packs, but haven’t made a lot of money off it. However, we are getting emails and Twitter DMs [direct messages] asking about the product. We see that and it’s pretty inspiring .

What is it about being an entrepreneur that makes you want to do this?

Well, everything. I like my own hours and I like being my own boss. I thought for a long time that it was something that I wanted to do. Then, when I actually started doing it I realised that it was perfect for me, I felt like it was made for me. So then I use my technology side to develop the website and designs for the product. Then I suppose I spend as much time on it as I can and make it a success. I don’t think I could be more passionate about it.

Why do you think we’re seeing more teenage entrepreneurs?

I think the rising awareness of being an entrepreneur as a career choice has been massive. You have the Student Enterprise Awards and a lot of technology competitions as well. A lot of teenagers would have started out as I did in one of those competitions and that can lead to developing apps.

What can we look forward to from Positivity Pack?

Well, we’re very much an online business so developing that side of what we do is key. I would also like to take it offline and see about selling from stores. More packs, so developing the product line and seeing how we can expand our offering to people as well. More items, different tiers and then working on the advertising and marketing. I believe in what we’re doing, so now it’s a case of getting out there and making sure people know our name and brand.


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