IRISH people living in Sweden have launched an initiative to help businesses in Ireland expand to Scandinavia.
The Meitheal project (meitheal.se) provides a forum for discussing and sharing information between Irish businesses already active in the Swedish market and businesses considering getting involved.
The owner of Eblana Communications, Philip O’Connor, who has lived in Sweden for 12 years, said when they saw how tough conditions are in Ireland, they decided to help firms make up the shortfall in domestic demand by exporting to Scandinavia.
He said: “With over 100 years of experience of doing business in Sweden between us, we’re sure we can help.”
The group said Sweden represents an “excellent prospect” for Irish goods and services.
“The Meitheal service is entirely free and, obviously, we are hoping that Irish businesses can ‘find’ one another and start co-operating for their mutual benefit.
“We would encourage businesses back home to get involved in the discussion and submit their ideas and goals, and then hopefully we’ll be able to advise them on the best way to make their venture a success,” Mr O’Connor said.
They are “very eager” to do what they can to help.
“Irish businesses have some brilliant ideas, products and services and we are convinced that many of them can be successful here,” he said.
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