RYANAIR has announced that it has taken on Edelman as its external public relations/media communications adviser, after what it called “a very competitive tender process”.
It is understood that more than 30 PR companies — based in Ireland and Britain — bid for the account.
Earlier this month, Ryanair parted company with Murray Consultants, which has worked closely with the airline for the past 15 years — basically covering the carrier’s lifespan as a publicly quoted company.
Edelman will formally take over the Ireland & UK communications duties for Ryanair from the end of this week.
Ryanair has also announced three new routes from Cork to the Iberian peninsula, which will form part of its upcoming winter schedule.
The new sun-bound flights will be to Faro in Portugal, Malaga in Spain and Fuerteventura in The Canaries. The Malaga and Faro routes — with two flights per week — will begin on November 3, with the Fuerteventura one flight per week service taking off four days earlier on October 31.
In a brief statement, Ryanair managed to have another cut at the Government’s ongoing €10 tourist tax and the “high and rising” airport charges the Dublin Airport Authority (DAA) has in place at Cork Airport; by saying that these new routes “will promote outbound tourism, as inbound visitors continue to plummet”.
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