Rosanna Davison’s company feels the heat with fall in profits

The company owned by model-turned-food writer and nutritionist Rosanna Davison saw a marginal decline in profit last year.

Newly filed accounts for Ms Davison’s Zanadoo Productions show the company generated accumulated profits of €65,785 in the 12 months to the end of last May. This is down from €75,464 in 2014.

It marks consecutive years of profit decline at the firm, the business having generated accumulated profits of just over €76,000 in fiscal year 2012/2013.

The most recent year also saw Zanadoo’s cash pile marginally dip from €51,088 to €50,794. Ms Davison — a former Miss World — serves on the firm’s board along with her mother Diane.

The latest accounts show that directors’ pay last year decreased from €32,801 to €25,000.

Last year, Ms Davison’s coffers were boosted by the release of her first food book, Eat Yourself Beautiful, which featured a host of recipes and tips on living a healthy lifestyle.

Ms. Davison topped the bestsellers’ lists with the book.

However, sales from the book had no impact on her company’s bottom line last year, as the release of the book was in June, a month after the conclusion of Zanadoo’s financial year.

Ms Davison is to follow up the success of her cook book with a new book of recipes and fitness tips. The Dubliner will also be busy hosting upcoming beauty, food, and fitness workshops.

Last year’s drop in profits followed a stronger performance by the business back in 2013, when profits jumped by 20%.

The boost in fortunes for that year coincided with Ms Davison appearing topless for an undisclosed sum on the October 2012 cover of the German edition of Playboy magazine.

Ms Davison is currently concentrating on a career in nutrition after she graduated as a nutritional therapist, having studied the course at Griffith College in Dublin and in the UK.

She is an advocate of healthy eating and has been a vegan for a number of years.

Along with modelling and nutrition work, she has a number of commercial deals that boost her earnings.

Zanadoo Productions was established in 2004 to manage Ms Davison’s business affairs in the aftermath of her winning the Miss World competition in 2003.


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