Revenue per customer drops at O2

O2 IRELAND attracted 5,200 new customers during the second quarter of this year, to bring its total subscriber base to 1.711 million people as of the end of June.

The mobile communications provider — which is owned by Spanish telco, Telefonica — however, saw monthly average revenues per user across the first six months of 2010 drop from €39.55 to €37.14, on a year-on-year basis.

There was also a slight drop in O2 Ireland’s total revenue, during the quarter, at €193 million — down from €196m in the preceding three months.

However, the number of texts sent from Irish O2 customers was up by 8.3%, year-on-year, at 1.66 billion.

The company’s chief financial officer, Paul Whelan, said that the figures proved that the trading environment remained “very challenging”.

“In line with industry trends, we continue to see downward pressure on revenues as customers change their usage patterns and look for greater flexibility and control over their costs,” he said.

“Despite the economic conditions, however, we grew our customer base in the second quarter by winning 5,200 net new customers. In addition to the progress we’ve made on attracting new customers, we’re particularly pleased with the increase in the number of customers choosing to stay with us,” he added.

The overall feeling from management is that the company is performing well here, despite tough market conditions, and is happy with its customer numbers. This time last year, O2 Ireland overtook Vodafone Ireland in the post pay/bill pay sector and finished the year with total customer numbers of 1.714 million people.

It is also confident that further strong demand will come from today’s launch of the latest Apple iPhone model — the iPhone 4. While O2 doesn’t have exclusive selling rights to the iPhone in the Irish market any longer — that ended, after two years, at the beginning of 2010 — it has built up a strong sales base around the product.


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