New Skype copies rival

You can add Skype to the growing list of services copying features straight from Snapchat.

The Microsoft communications service has announced a major redesign of its mobile app, including a Highlights feature that lets customers snap photos and videos that will be temporarily visible to their connections.

The feature carries a strong resemblance to Snapchat’s Stories. That format has been growing in popularity within social and messaging services and has recently been incorporated into Facebook’s family of apps, most notably by Instagram.

New Skype copies rival

Highlights is a key capability included in the revamp of Skype, which has not had a radical facelift like this since it introduced video calls in 2006. It is also the most extensive update since Microsoft purchased Skype for $8.5bn (€7.6bn) in 2011.

Skype does not disclose exact user figures but claims to have hundreds of millions of monthly users, of which 50% access the service on mobile.

The hope is that the combination of new features and the large existing base of Skype users will be enough of a draw to get people to use the app every day.

“What differentiates one application from the other is the network that you have,” said Amritansh Raghav, corporate vice president of Skype. “For us, we have a network on Skype, and it is the exact network that we want to grow — the personal network.”

Besides Highlights, the new Skype puts an emphasis on group messaging. Users can react to one another using emoji, they can send messages on top of attractive and colourful backgrounds or they can infuse a chat with content from third-party services, such as animated images from Giphy.

The service also features a variety of bots made by Microsoft with the purpose of helping users get more done. This includes Scoop, a bot that can fetch news of interest to an individual, and Cortana, Microsoft’s virtual assistant.

Skype has also improved its video calling capabilities, adding the ability to send photos, stickers and emoji during calls.

Over time, Skype hopes to enable users to watch videos and play games together during video calls.

“We want people to experience things together,” said Mr Raghav.

Reuters


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