PUBLIC relations firm, Murray Consultants said its focus has shifted from product launches to crisis management as it records an 88% increase in pre-tax profit to just over €946,000.
Murray’s is one of the country’s largest PR firms and the directors noted in accounts just filed that they are “very satisfied” with the results for 2008 and with the “very strong levels of new business achieved”.
The directors’ report said the economic climate in the short to medium term will have some adverse effects on the company’s business. They said they are confident in the company’s ability to adapt to changing business circumstances and to maintain a vibrant and profitable business.
“Early signs for 2010 are for a continuation of the 2009 operating environment. However Murray Consultants’ diverse client base, full service offering and tighter cost base, means that the company is well positioned to grow market share in an otherwise weak market,” the accounts read.
The company’s managing director Pat Walsh said yesterday that 2008 was a “tremendously strong” year for the firm.
Murray’s clients include Ryanair, Independent News & Media and Kellogg’s.
Staff costs in 2008 were €3.3 million, up from €2.6m in 2007, as employee numbers grew from 33 to 37.
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