Tourism Ireland is expecting a significant boost from its “Jump into Ireland” sales blitz in Boston and Toronto.
It has targeted 1,500 travel agents in nine key cities in the all-important North American market for special promotions throughout 2012.
The decision to target these cities follows a recent promotional tour of US and Canada.
That tour included interactive presentations with a “virtual tour” of Ireland, as well as networking with hundreds of travel agents and media contacts in Boston and Toronto.
Similar events will take place in Los Angeles, San Francisco, and Vancouver in October.
Tourism Ireland’s vice-president of marketing in the US, Alison Metcalfe, said: “North America is a critically important market for tourism to the island of Ireland, second only to Great Britain in terms of visitor numbers. Visitors from North America stay longer, spend more than the average visitor, and tour more extensively around the island.
“Our ‘Jump into Ireland’ events, where we talk directly to travel agents and influential media contacts and tell them what makes the island of Ireland such a fantastic vacation destination, are an excellent opportunity to help grow business from the US and Canada in 2012 and beyond.”
She added: “In our promotions, we promise potential visitors an experience that will be unique, full of engagement, and great fun. With great access and attractive on-the-ground offers. We believe the island of Ireland is well positioned to deliver what an American or Canadian holidaymaker wants.”
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