Most European enterprises employing 10 or more people now have their own website, with Irish businesses leading the way in how they use social media.
In the EU, 30% of enterprises used at least one type of social media in 2013, though only 8% had a formal policy for social media use.
Ireland was the exception, with 20% of enterprises having a formal policy for using social media for their business.
The next highest was the Netherlands (18%), Cyprus (17%), and Denmark (16%). In 19 of the EU states, the share was below 10%.
These data come from a report published by Eurostat, which is the statistical office of the EU.
They form part of the results of a survey conducted at the beginning of 2013 on information and communication technologies usage and e-commerce in enterprises in the 28 member states along with Iceland, Norway, and the former Yugoslav Republic of Macedonia.
The proportion of enterprises with a website differed among member states, with the largest shares recorded in Finland (94% of enterprises with at least 10 persons employed), Denmark (92%), Sweden (89%), Austria (86%), Germany and the Netherlands (both 84%).
Countries with the smallest shares included Romania (42%), Bulgaria (47%), Latvia (56%), Portugal (59%), Greece and Hungary (both 61%).
The use of social media ranged from 15% of enterprises in Latvia to 55% in Malta.
The share of enterprises using at least one type of social media ranged from 15% in Latvia, 16% in the Czech Republic and 19% in France, Poland and Romania, to 55% in Malta, 50% in the Netherlands, 48% in Ireland, 45% in Sweden and 42% in the United Kingdom.
The largest shares of enterprises using blogs in the Netherlands, the UK, and Ireland.
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