Irish firms lack ‘digital disruption’ planning

Irish firms are ill-prepared to navigate the big technology changes coming their way and only a few have a plan in place to cope with ‘digital disruption’, according to a survey.

Consultancy firm KingramRed said the worrying findings come after it interviewed 35 different types of businesses, including Irish units of multinationals, semi-state companies, and State agencies.

David Gunning of KingramRed said 70% of firms know they are facing “digital disruption” in the next two years.

However, only a few have thought about how it will affect the way they will do business with customers.

“Digitial disruption presents organisations with significant threats and opportunities,” according to KingramRed, which says this is the first time such a detailed survey has been carried out.

“The first step is to recognise that the digital disruption missile is headed your way,” it said.

More than half of the firms it talked to have no digital disruption plan agreed by directors or senior managers.

Sixty seven per cent of the firms surveyed said they do not have the right skills to cope with future changes in the first place.

Almost two thirds of firms are worried about the digital future.

“We have observed that those organisations with a clear strategy encompassing digital are much further along in the process of preparing for disruption,” the report said.

“A formal programme acts as a unifying force within the organisation — from the boardroom through to the whole organisation.”


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