Marketing software company HubSpot wants to create a business with “strong Dublin roots” after adding 320 new employees to its Irish workforce and moving into its new office space in the capital’s thriving Silicon Docks.

The inbound marketing firm founded and headquartered in Cambridge, Massachusetts, currently employs more than 150 staff in the capital, having opened its first international office in Dublin a little more than three years ago.

With the addition of 320 new staff across a range of functions over the coming three years, HubSpot has outgrown its original offices on North Wall Quay, which served as its Europe, Middle East, and Africa (EMEA) headquarters. 

It has now moved around the corner to One Dockland Central alongside the Dublin Convention Centre.

“I can’t think of a better way to celebrate HubSpot’s growth across EMEA than with a commitment to continued growth and the opening of a bigger, better office in Dublin where we can build on the fantastic work that has been already achieved,” said HubSpot president and chief operating officer JD Sherman.

The US firm, founded in 2006 and employing more than 1,000 staff across the world, has seen significant growth over the years as it developed into the world’s top inbound marketing and sales platform. 

As opposed to traditional marketing, where information is pushed out through mainstream advertising and media, inbound marketing aims to attract customers through content created by the marketing agency and distributed via blogs, email marketing, and social media.

The new jobs announced include roles in engineering and marketing and sales, as well as with HubSpot’s services and support teams. 

When the company established its Irish operations at the end of 2012, it made the Dublin office a “slice of the entire company rather than just an outpost”, Mr Sherman said, highlighting the wide range of jobs on offer.

Finding a new office in the Dublin Docklands proved more difficult than the company anticipated and was a completely different experience than it had faced three years earlier when it had its pick of available offices, Mr Sherman added.

The newly expanded Dublin team will be led by HubSpot’s newly appointed EMEA managing director Christian Kinnear who joined the business in late 2015 as director of sales for the EMEA region. 

Mr Kinnear said he is focused on making Hubspot one of the leading employers in Dublin for workers from across Europe. 

Employees from Germany, France, and Spain, as well as the Benelux and Nordic countries, are increasingly in demand as Hubspot expands, he added.

Prior to joining Hubspot, Mr Kinnear worked as Google’s international head of sales development from its Dublin office.


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