A recruitment drive for a marketing programme that merges academic learning with practical experience in order to support the growing Irish food industry has been launched.
Bord Bia and the UCD Michael Smurfit Graduate Business School are seeking 20 ambitious graduates with a minimum of two years’ work experience to apply for the International Fellowship programme.
Successful applicants will undertake assignments in overseas markets on behalf of Irish food and drink companies while working towards a master’s degree.
Bord Bia chief executive Aidan Cotter said the programme allows Irish food and drink firms access to new markets through a dedicated resource that can gather local insights to grow exports.
“It has the potential to contribute anything from €10m to €20m in additional sales for Irish food and drink companies over a three-year period,” said Mr Cotter.
“We are looking for some of Ireland’s most ambitious, energetic, and motivated individuals to represent us on the world stage and make a real difference to the future of our food and drink industry.”
Professor Damien McLoughlin, UCD Michael Smurfit Graduate Business School, said participants gain from the strong emphasis on professional and career development. Many are now in excellent roles in the Irish food sector.
In the eight years of the programme, over 650 business development projects have been completed on behalf of Irish food and drink firms in markets worldwide.
Gareth Murphy, Keogh’s Crisps, said that in the last four years it has worked with eight fellows completing market research and business-development assignments on its behalf in overseas markets.
He said: “The programme has been pivotal in developing existing relationships and identifying new potential distributors in markets including USA, Germany, UK, France, and the UAE.”
The programme is fully funded with participants receiving a bursary of €22,800 in addition to having tuition fees paid. Twenty candidates demonstrating the most potential to add value to the industry will be selected.
Those applying should be graduates with a minimum of two to three years’ work experience and an interest in business development and sales. Some placements will require fluency in a second language.
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