Farming families across the country are set to back Dairygold’s ‘Wrap It Pink’ campaign, with the Irish Cancer Society.
This is the second year that the north Cork-based dairy co-op is stocking supplies of pink silage wrap, which sold out in a matter of weeks for last year’s campaign to raise funds for cancer research.
Last summer’s drive saw fields across rural Ireland sporting pink silage bales.
John O’Carroll, head of retail at Dairygold Co-Op Superstores, said: “Last year, ‘Wrap It Pink’ really captured the imagination of farming families across the country. We hoped to raise awareness of cancer in rural Ireland and raise valuable funds for the Irish Cancer Society.
“We were overwhelmed with the success of the campaign and underestimated the demand last year. This year we are ready! We hope that other agri-businesses and co-ops will embrace the concept and also offer pink silage wrap, in support of the Irish Cancer Society.”
Mark Mellett, head of fundraising, Irish Cancer Society, said social media was awash with photos of pink silage bales last year. He hopes the drive will become an annual event.
Pink silage wrap will be available from Dairygold Co-Op Superstores across Munster and nationwide at www.coopsuperstores.ie from mid-April.
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