The number of shoppers heading to British high streets and retail centres fell at the fastest pace in more than two years in June, with the weeks around the country’s vote to leave the EU hit particularly hard, a survey has found.
Retail footfall across Britain was 2.8% lower than a year earlier in the five weeks from May 29 to July 2.
This was the sharpest decline since February 2014 and down from a 0.3% increase in May, a survey from the British Retail Consortium (BRC) showed yesterday.
“The results are shaped by a political and economic storm against a backdrop of rain downpours and generally inclement weather throughout the whole month,” said Diane Wehrle, marketing director at Springboard, a retail data company that sponsors the survey.
Britain’s shock vote on June 23 to exit the EU has sent jitters through global financial markets, sparked political chaos in Britain and sent sterling to a 31-year low.
Data showed the number of shoppers in the first week of June had risen 0.4% from a year earlier, but footfall was down 4.6% in the week of the referendum itself and was 3.4% lower in the week after.
For the first time since 2013, UK high streets, retail parks and shopping centres all showed a decline over the month.
Apart from Wales, where footfall grew 0.9%, all other regions showed a decline.
The sharpest falls suffered in the West Midlands, London, and Scotland.
The results indicated that consumer confidence had been hit despite retailers discounting throughout the period in early season sales, said Ms Wehrle.
“The issue for retailers is how quickly shoppers will return to their usual patterns of behaviour,” she added.
Earlier in the week, data also released by the BRC showed that British consumer spending in June had risen by just 0.2% — a sharp slowdown compared to the 1.4% increase in May.
A number of surveys since the EU referendum have shown that British households — a key driver of the economy — have been unsettled by the outcome of the vote.
However, BRC chief executive Helen Dickinson said other factors such as major televised sporting tournaments had also been at play in the latest set of data.
“June has seen many distractions from Euro 2016 to Wimbledon so heading out to the shops seems to have slipped down the priority list for many,” Ms Dickinson said in the report.
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