Newly established food producers will be salivating at the prospect of setting up shop in Cork’s prestigious English Market thanks to a new initiative aimed at attracting new blood to the 228-year old market.
The Startup Stall is an initiative devised by English Market manager, Orla Lannin and the City Council with the support of the English Market Traders Committee.
The initiative will allow the successful startup food producer use of a stall in the market for up to six weeks over the summer to trial products, assess demand for its products and gain valuable customer feedback.
“When a unit became available to the council this was considered a new and innovative idea for the vacant unit with the stall to offer the food business an opportunity to trade in Ireland’s oldest and best food market; allowing them to ‘test the market’, literally,” Ms Lannin said.
“The English Market has always depended on new and innovative food products for its very survival and this initiative will continue this tradition.”
It is envisaged that the initiative will offer a short-term solution to newly established food traders and entrepreneurs who may not necessarily have the funds or resources to lease and fit-out a unit in the market at such an early stage of their business.
The project is aimed at attracting startup businesses retailing products that complement rather than replicate the existing fare on offer in the city centre market.
Having just launched the Startup Stall, demand is already high, according to Ms Lannin.
English Market trader and Cork Business Association president Pat O’Connell said he hoped the idea would encourage “new blood” into the market to add to the traditional businesses that have operated there for years.
He said he expected the initiative would work on a revolving basis that would see startups placed on a shortlist and invited to take up the stall between Healys Bakery and Pots & Pans one after another.
Separately, the English Market will also hold a reading of the Proclamation in remembrance of the Easter Rising on Monday, April 25, with participation from representatives of An Garda Síochána and The Defence Forces.
Members of the public are welcome to attend the ceremony.
Startups interested in applying for the Startup Stall initiative are encouraged to email details and a short description of their proposal to email@example.com.
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