EMC plans package to help people move to the cloud

EMC Corp will start selling a package of storage, services, and VMware software to help customers set up cloud networks in their corporate data centres and easily shift them to the internet.

Called EMC Enterprise Hybrid Cloud Solution, the products will let applications be moved from private servers to internet-based clouds from EMC and VMware partners, as well as Microsoft’s Azure and Amazon Web Services, said Jeremy Burton, EMC’s president of products and marketing.

As part of a push to boost its cloud-computing business, the company said it acquired Maginatics, whose file system helps locate information stored in the cloud, and Spanning Cloud Apps to provide data back-up and recovery.

Earlier this month, EMC said it agreed to purchase Cloudscaling Group to make its storage products work better with OpenStack free software tools.

EMC did not disclose the price of any of the three deals. It is trying to enhance its reputation as more than a storage seller as it fends off calls from activist investor Elliott Management to spin off majority-owned VMware. The company wants to attract customers looking for a hybrid approach that mixes internet-based computing with the benefits of keeping data on their own private servers.

Next year, EMC will release versions of the hybrid product package that replace the VMware component with OpenStack, a set of free technologies using software from Cloudscaling, as well as a version that works with Microsoft’s virtualisation software, which is a competitor to VMware, Burton said.

Enterprise Hybrid Cloud Solution takes 28 days to set up and will cost in the hundreds of thousands of dollars, compared with nine to twelve months of set-up and the millions of dollars it would cost for businesses to buy the products separately and stitch them all together, Burton said.

VMware is also working on technologies that mix public and private cloud capabilities.

The company has considered spinning off or selling VMware and held talks about a merger with Hewlett-Packard, a discussion that stalled over price.


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