A Cork-based startup’s canvassing app has been named one of the most important campaign tools in the US as the race to become the next president of the United States gathers pace.
The Ecanvasser campaign tool, developed by company founder Brendan Finucane, syncs canvassing data between the user’s smartphone app and a cloud-based dashboard, eliminating the traditional paper trail in doing so.
The innovative solution, which grew out of a college project, has been recognised by Washington D.C. consultancy group, The Campaign Workshop, as one the best campaign tools ahead of the US presidential election.
The business was developed on UCC’s IGNITE startup incubation programme in 2013 where Mr Finucane scooped the best business plan award.
Mr Finucane said to be recognised alongside established names such as Slack and Change.org is evidence of its growing reputation in the campaign technology field.
“Our increase in sales has required us to almost double our headcount.
“We now have 10 full-time staff working in areas such as marketing, support and technology,” Mr Finucane said.
With almost the entire political technology industry based in North America - and Ecanvasser the only company of its type based outside of the US - the company’s founder says it has benefitted from its “outlier” status which became a particular advantage when selling to European and Australasian markets.
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