Connacht Gold has been awarded the highest accolade of three stars for its softer butter at the UK and Ireland Great Taste Awards 2012.
For the third year in a row Connacht Gold butter achieved gold star status, with the butter being among the top 1% of products to achieve the coveted three star award in this year’s competition.
Out of almost 9,000 food products entered by 1,800 companies, just 123 products were awarded three stars — the definition of “an exquisite food that has that indefinable something extra”.
Known as the oscars of the food world, the Great Taste Awards saw 350 expert judges blind-taste some of the best products on offer across Britain and Ireland over an intense 45- day period.
Before gold-star status is awarded to foods, a minimum of 12 experts must taste, discuss and agree on the most outstanding products.
The awards will be presented at a ceremony in London in early September.
Announcing the award, the judges noted the creamy qualities of the soft butter and described it as: “A large rustic block of creamy- looking butter; creamy on the palate with a salt back note. Tastes fresh and melts well, with no greasiness on the palate.”
General manager of the Connacht Gold Consumer Foods Business, Eoghan Sweeney said: “We are thrilled to have achieved such high recognition for our butter in such a prestigious competition.
“It is testament to the quality of milk from our suppliers and the dedication of employees in consistently churning and packing a product of internationally recognised quality and taste.”
“Softer Butter was launched on the market in 2007 and has firmly established itself as a favourite in Irish households.
“Everyone in Connacht Gold is very proud of this tremendous achievement,” added Mr Sweeney.
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