Companies told they need resilience to survive

TO survive in the tough business environment of 2010, small firms will have to deliver value for money, and will need resilience, as well as the ability to adapt, delegates attending yesterday’s annual conference of the Small Firms Association were told.

A number of speakers stressed the importance of keeping the current situation in perspective and not allow themselves to be overpowered by the huge scale of the current crisis.

In 30 years time, Cilian Fennell, an award winning TV producer and a director of Stillwater Communications that trains firms to build their profiles, said what is going on at present will be “just a paragraph” in our history books and most of those involved will be forgotten.

“It is as tough as hell out there”, and in that sense it was vital that business people kept a “perspective” on what was happening.

Economies recover from very difficult situations.

The bottom line is that the business community in the past has always bounced back even when recovery looked impossible.

Mr Fennell said it was important that those who run businesses “avoid becoming victims”.

Dylan Collins, who left Trinity College in 2000 and founded Jolt Online Gaming, said one of the keys to making such headway in business was the “number of mistakes” he and his colleagues made.

Since then he had founded and sold several companies in the online gaming space. Two of those were bought by Nasdaq-quoted firms.


Lifestyle

Kate Tempest’s Vicar Street show began with the mother of all selfie moments. The 33 year-old poet and rapper disapproves of mid-concert photography and instructed the audience to get their snap-happy impulses out of the way at the outset. What was to follow would, she promised, be intense. We should give ourselves to the here and now and leave our phones in our pockets.Kate Tempest dives deep and dark in Dublin gig

Des O'Sullivan examines the lots up for auction in Bray.A Week in Antiques: Dirty tricks and past political campaigns

Following South Africa’s deserved Rugby World Cup victory I felt it was about time that I featured some of their wines.Wine with Leslie Williams

All your food news.The Menu: Food news with Joe McNamee

More From The Irish Examiner