Carlsberg looks to Russia with love

Copenhagen: Danish brewer Carlsberg said successful launches in Russia of Somersby cider and Eve, a fruit-flavoured malt beverage aimed at women, meant it could look to products other than core brands for growth.

Chief executive Jorgen Buhl Rasmussen also said the world’s fourth-biggest brewer was to target women in general and northern and western European markets in particular, as it looked to broaden its offering.

Carlsberg could also turn to bottled water and soft drinks if that paid off, he said at the company’s annual investor day.


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