Bargain retailers benefit from Euro 2016 grocery boost

A spike in alcohol and snack food purchases prompted by Ireland’s involvement in Euro 2016 boosted midsummer grocery sales, but the threat of a return to cross-border shopping as sterling weakens has persisted, new data shows.

Latest figures from consumer insights agency Kantar Worldpanel covering the 12 weeks to July 17 show a 3.3% annualised increase in grocery sales in the Republic.

Market leader SuperValu; along with Dunnes, Lidl and Aldi saw their till sales increase ahead of the market, with only Tesco seeing a decline (-1.9%) in sales.

While all the main players maintained their strong market shares, the latest period showed strong progress for bargain players like Dealz and Iceland.

“The strongest growth we’ve seen this period has actually been from the smaller retailers, which together increased sales by 6.8%,” said Kantar Worldpanel director David Berry.

“This has been boosted, in particular, by bargain stores such as Dealz, a strong period for Iceland and an increase in cross-border shopping.

"Iceland and bargain stores have both felt the benefit of expanding their store estates, while the drop in the value of sterling has made cross-border shopping more appealing.

"While all three of these phenomena remain small, they have contributed to an impressive combined €14m sales increase,” he said.

Meanwhile, international retail security company Everseen has secured investor funding to enable it to reduce ‘checkout losses’ — mainly via non-scanning of products — at five of the top 10 global retailers.

The problem costs retailers $35.5bn annually, according to the UK-based Centre for Retail Research.


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