Apple’s ‘Death Star’ to be joined by ‘Googleplex’

While much of corporate America is retrenching on the property front, the four most influential technology companies in America are each planning headquarters that could win a Pritzker Architecture Prize for hubris.

Amazon.com this week revealed plans for three verdant bubbles in downtown Seattle, joining Apple’s circular “spaceship”, Facebook’s Frank Gehry-designed open-office complex and a new Googleplex on the list of planned trophy offices.

“It signals a desire, a statement, to say that we’re special, we’re different.

“We have changed the world and we are going to continue to change it,” said Margaret O’Mara, associate professor of history at the University of Washington, who has written about the building of Silicon Valley.

These fantastical buildings may end up as little more than costly monuments to vanity and a loss of focus on the core business that made for success in the first place.

“I’ve been thinking the Apple spaceship is going to get nicknamed the ‘Death Star’ because the project is so big and the timing is so bad,” said hedge fund manager Jeff Matthews of Ram Partners.

The building is coming to fruition just as Apple’s product cycles may be maturing, he explained.

He no longer holds Apple stock.

Walter Price, who runs technology investment funds at RCM Capital Management, shares the outlook: RCM’s tech funds no longer hold shares.

Amazon’s design, presented to Seattle city planners this week, includes three steel and glass spheres almost 30 metres high, which will serve as the centrepiece for three new skyscrapers that will house a rapidly growing workforce in downtown Seattle.

The plans call for “a series of intersecting spheres with ample space for a wide range of planting material, as well as individuals working alone or in groups.” Amazon declined further comment.

Google, the world’s largest Internet search company, has outgrown its original headquarters in Silicon Valley’s Mountain View and is planning to build a 1.1m square foot Googleplex nearby.

Called Bay View, it will have nine rectangular buildings, horizontally bent, with living roofs surrounded by courtyards and connected by bridges.

No employee will be more than a two-and- a-half-minute walk away from any colleague, a design aimed at encouraging collaboration. A Google spokeswoman declined further comment.

Facebook is taking the collaborative idea a step further, with plans for Facebook West, an addition to its main campus in Menlo Park, California, that will be the size of seven-and-a-half football fields.


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