Apple Watch arrives with top model going for €18k

Six months after its debut the Apple Watch is set to finally arrive on our shores at the end of the week, with the most expensive models costing more than €18,000.

Three watches will be available here from Friday — Apple Watch, Apple Watch Sport and Apple Watch Edition — with a range of different models on offer in each category.

In details posted to its website, the company also provided pricing information.

The 38mm Sport Watch, Apple’s cheapest version of the gadget, comes in at €429 while the most expensive option will set you back €18,500.

The top of the range Edition watch is made of 18-Carat yellow or rose gold which the company says is up to twice as hard as standard gold, and also boasts a display protected by ultra-hard, polished sapphire crystal.

The multi-thousand euro investment comes complete with a “premium leather” box that has an in-built inductive charger.

There are eight Edition models to choose from including the €18,500 watches with the cheapest starting at €11,300.

Mid-range Apple Watches come in 20 different versions, ranging in price from €679 to €1,279 for a 42mm stainless steel option with link bracelet.

Meanwhile, the cheapest options — those in the Watch Sport range — vary in price from €429 to €479.

The watches can handle calls and messages; store tickets, boarding passes and reward cards in the Apple Wallet; play music; and support a range of apps, including a host of workout options.

Email and wi-fi are also supported as is Siri, while the watch interacts with your iPhone too.

Since Apple chief executive Tim Cook launched the watch at an event at its San Francisco headquarters in March, the only Apple watches in the country were located at its European base outside Cork city where support staff are located.

Apple has chosen not to provide figures as to how many units it has sold to date with some commentators suggesting the numbers may not be particularly impressive.

Research firm IDC indicated last month, however, that sales may in fact have been relatively robust with an estimated 3.6m units shipped in the second quarter.

IDC estimates would put Apple’s sales of wearable devices second behind Fitbit which racked up 4.4m unit sales in the quarter.

The Irish availability sees us near the front of the queue for the watch with Apple’s newest innovation also being offered in Denmark and Austria from the end of this week.

The next batch of countries expected to be granted access to the Apple Watch include Australia, Germany and the UK.


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