Bord Bia hosts EU meat forum

MEAT buyers from companies with a total turnover of €220 billion are in Kilkenny for the two-day Bord Bia-hosted EU Meat Forum, which opens today.

Premium Irish meat will be showcased at the event to more than 200 delegates, representing 16 EU markets.

The Forum is part of Bord Bia’s strategy to assist the continued re-positioning of Irish meat in the increasingly competitive EU marketplace.

Buyers from the majority of key retailers and food service operators in Britain and mainland European are attending.

These outlets include Asda, Sainsburys and Somerfield in Britain, Carrefour and Intermarché in France, Dehaize in Belgium, Co-Op in Italy, Albert Heijn in the Netherlands and Rewe in Germany.

Bord Bia chief executive Aidan Cotter said the delegates are the most internationally diverse to date, and include some of Europe’s most influential retail and food service representatives.

Almost 200 Irish meat industry representatives will attend the Forum. Farm visits will take place today.

Delegates will be accommodated overnight in a network of picturesque country hotel locations where they will be served beef, lamb or pigmeat sourced from the farms they visited earlier in the day.

A conference, which will be held at Lyrath Hotel, Kilkenny, tomorrow will be chaired by broadcaster John Bowman.

It will address changing consumer needs and trends, the future of meat production and consumption in Europe and the marketing and development of premium brands.


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