Young men prefer ironing to car maintenance

Young men are more comfortable ironing their laundry than getting under a car bonnet, according to new research published today.

A study into the changing lifestyles of young males found that while over 62% of men aged 18 to 29 were comfortable at the ironing board, just one in 10 was able to maintain a car.

The Brylcreem Mandom Report 2008, to celebrate the 80th anniversary of the haircare brand, asked a range of males from 18 to over 80 what their behaviour and attitudes were like as young men.

Three quarters of young men surveyed said they regularly donned an apron in the kitchen, and 85% were comfortable crying in front of other people.

In contrast, just 27% of respondents who were young men between the 1920s and 1940s said they were confident in the kitchen in their youth, and only half would admit to crying in public.

According to the survey, 61% of today’s young men did not feel masculine, compared with 35% of their counterparts from the 1920s to the 1940s.

The survey also asked young British women for their views on their male peers.

Two thirds of young women aged 18 to 29 complained that men today were not as masculine as they were in previous decades, and 60% said that they would prefer a man to take control in their relationship.

James Brown, founding editor of men’s magazine Loaded, said the survey showed that men had fallen prey to "gender surrender".

He said: “A bloke’s masculinity used to come effortlessly and his place in the world was clear cut. Nowadays, women are confident and men are confused.

“As men have been reacting to being told how they should behave rather than how they really are, they’ve crossed the line from just changing with the times to committing outright gender surrender.”

He added: “There’s no need for men to head back to the cave, but it’s clear from the research that a more defined identity needs to be established.”

The survey was carried out online by on 1,291 UK men and 1,439 UK women.

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