WhatsApp chief executive Jan Koum is breaking ties with his company's parent, Facebook, amid a privacy scandal that has dogged the social network for weeks.
Mr Koum confirmed his departure from WhatsApp on his Facebook page on Monday. The Washington Post reported that Mr Koum also planned to resign from Facebook's board of directors.
The social network would not comment on that report.
Facebook has been trying to defuse questions about whether it can be trusted with the reams of personal information it collects to sell ads and whether its social network does more harm than good.
Mr Koum did not elaborate on his reasons for leaving, other than to say it was time to "move on" so he could spend more time "collecting rare air-cooled Porsches, working on my cars and playing ultimate frisbee".
But Mr Koum may also have been embroiled in a rift with Facebook management over the parent company's voracious appetite for personal information and WhatsApp's dedication to user privacy, according to the Post report.
WhatsApp uses encryption technology that makes messages indecipherable to everyone but the sender and recipient.
WhatsApp also runs no ads, while Facebook's enormous profits are powered almost entirely by advertising targeted to its users' interests.
Mr Koum's defection could put Facebook chief executive Mark Zuckerberg in an uncomfortable position on Tuesday when he takes the stage at a company conference. In attendance will be more than 5,000 app software developers, some of whom may be WhatsApp users.
Mr Zuckerberg is already expected to reiterate some of the apologies he has been offering in the wake of revelations that Facebook allowed Cambridge Analytica, a data mining firm tied to President Donald Trump's 2016 campaign, to obtain personal information from as many as 87 million of its users.
In a reply to Mr Koum's Facebook post, Mr Zuckerberg told him he would miss working together.
"I'm grateful for everything you've done to help connect the world, and for everything you've taught me, including about encryption and its ability to take power from centralised systems and put it back in people's hands," he wrote.
Facebook bought WhatsApp for 19 billion US dollars (£14 billion) in 2014, although without ever devising a clear strategy for how that service would make money.
Both Mr Koum and WhatApp's other co-founder, Brian Acton, had expressed an aversion to allowing ads into their service, causing analysts to wonder if the acquisition would ever pay off for Facebook.
Mr Acton left WhatsApp late last year and joined in the growing backlash against Facebook, endorsing a campaign that encouraged users to delete their profiles from the social network.