UK bans magazine advert for featuring 'unhealthily thin' model

UK bans magazine advert for featuring 'unhealthily thin' model

An "irresponsible" advert for Conde Nast Traveller magazine has been banned in the UK for using a model who appeared to be "unhealthily thin".

The magazine advert featured a model posing on a beach, and appeared in sister publication Glamour in June.

A reader complained that the model looked unhealthily thin, and challenged whether the advert was socially irresponsible.

Conde Nast Traveller magazine said the "very tall and slim" model's stance in the picture accentuated her height and slender legs, but said there were no protruding bones and the model was naturally slim and in proportion.

Glamour magazine said it took the comments made by the complainant on board and would take care when reviewing advert choices in the future.

The UK's Advertising Standards Authority (ASA) said that while the model appeared to be in proportion, the angle of the image drew attention to her slimness, particularly her legs, which looked very long and thin.

UK bans magazine advert for featuring 'unhealthily thin' model

The ASA said: "We acknowledged that the ad was for a travel magazine and that its focus was not supposed to be on the model or her clothes, however, we considered that the model was the focal point of the image.

"Therefore, we concluded that the ad made the model look unhealthily thin and that the ad was irresponsible."

It ruled that the advert must not appear in its current form and told Conde Nast Publications "to ensure that in the future their ads were prepared responsibly".


More in this Section

Netanyahu heads to court as first sitting Israeli PM on trialNetanyahu heads to court as first sitting Israeli PM on trial

Muslims celebrate Eid amid curfews and virus fearsMuslims celebrate Eid amid curfews and virus fears

'Dominic Cummings must go' - Tory MP calls on Boris Johnson to sack his top adviser'Dominic Cummings must go' - Tory MP calls on Boris Johnson to sack his top adviser

Virgin Orbit set for first test flight of LauncherOne vehicleVirgin Orbit set for first test flight of LauncherOne vehicle


Lifestyle

Esther N McCarthy finds funky fabric and Bantry baskets as well as exploring virtual galleries. Wish List: In pursuit of funky fabric and Bantry baskets

Pubs have been closed across this island for over two months. Can you imagine if they were closed for 14 years? To mark the centenary of the introduction of Prohibition in the US, Robert O'Shea selects examples of its cultural legacyWhat did Prohibition ever do for us?

Des O'Driscoll looks at some of the top picks on the TV today.TV highlights: A new 'make-under' dating show and Kevin McGahern paints celeb protraits

More From The Irish Examiner