A year or so ago coconut flour, cactus water and seaweed probably wouldn’t have been the first things to spring to mind when thinking of top trending food.
But according to a report from Waitrose in the UK, these food products have been at the forefront of our healthy eating agenda for the past year.
The Waitrose Food and Drink report suggested that there’s been a marked shift in families eating “lighter and fresher” than they did five years ago – which they believe led to a 165% leap in sales of mini Easter hot cross buns on the year before (which do sound adorable).
The supermarket also claims that “faddy diets seem to be on the decline” – just 30% of the people surveyed for the report said they consciously counted calories when trying to lose weight, while 53% said that eating sensibly was part of their daily ritual rather than something they did reactively or periodically.
Sales of coconut flour – touted as a gluten-free alternative to regular flour and high in fibre and protein – were up 24% on the year before, while buckwheat sales rose 82% and chia seeds sales were up 62%.
Cactus water – said to have high antioxidant, vitamin and mineral levels – as well as fibre- and potassium-rich seaweed – which was also introduced this year – have both been strong sellers for the supermarket.
The report also excitingly reveals the store’s predictions for top food trends for 2017 so listen out for this lot – the Polynesian snack poke (pronounced poh-keh), which is a raw fish salad marinated with lime, and yoghurt infused with vegetables like carrot, beetroot, sweet potato and tomato.
That last one definitely sounds like it’ll take a bit of getting used to, so you’d better get using these last two months of the year to acquire a taste for it ahead of the crowd.
OnePoll surveyed 2,000 UK adults in July.