Apple and Facebook are to pay for female employees to freeze their eggs to allow them to focus on their career.
The idea is to ensure that women are not sacrificing their chance to have a family.
It is reported this morning that Facebook already covers the procedure in the US and Apple is to introduce it in January of next year.
Facebook is offering female staff up to $20,000 (€15,760) for the procedure called oocyte-cryopreservation, which typically costs between $10,000 (€7,880) and $15,000 (€11,820).
It costs a further $1,000-a-year (€788) to keep the harvested eggs on ice.
The social network is also offering help to men who want to become parents by giving all their staff help with adoptions, and a “host of other fertility services”, the company said.
The 'perk' could be worth up to €15,000.