Retail start-up Metail has been granted a US patent to allow for the social sharing of 3D body models.
The British company allows customers to create a 3D model of themselves wearing potential outfits. Customers can then share 3D images of themselves with friends and followers.
The company’s aim is to make clothing fit for all body types, by creating a digital model for every body to try on, meaning customers can try clothes online before they buy them.
Founder and CEO of Metail Tom Adeyoola, said: “Technology is changing the traditional face of the fashion industry, from manufacturing to customer experience and I’m excited about the prospect of Metail’s central part in the next social phase in retail’s evolution.”
Metail, founded in 2008, claims their MeModels are 92-96% accurate to customers’ specific sizes after measurements are taken.
The patent means that Metail holds the intellectual property for sharing any 3D body models wearing virtual garments via social media.