Innovation in sharp focus

Innovation in sharp focus

Last week Sony imaging announced an update to its high-resolution full-frame mirrorless camera, the Alpha A7R III, going from a 42MP sensor to a whopping 61MP.

The new Alpha 7R IV delivers stunning image quality with high resolution and 15 stops of dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting up to 10fps, and that’s just for starters.

“We are continuing to drive innovation, break boundaries, and redefine the expectations of digital camera performance,” said Yann Salmon Legagneur, director of product marketing, Digital Imaging, Sony Europe.

“The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing, and a long list of upgrades to design, connectivity, and usability. This will allow professional photographers, videographers, and all other types of creators to capture content in ways that were simply not possible before.”

The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high-sensitivity performance ensuring the absolute maximum image quality.

The Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a 5.76 million dot UXGA OLED Tru-finder EVF — about 1.6x the resolution of the EVF in the Alpha 7R III. The display quality can be set to Standard or High mode, and to either 60fps or 120fps refresh rate to best match the subject and shooting conditions.

Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in

1- or 0.5-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels worth of data then composited into a 240.8 million pixels (19,008 x 12,672 pixels) image using the Imaging Edge desktop application.

For video autofocus, the versatile new full-frame camera utilises a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting, even if an object temporarily moves in front of the intended subject. The new Alpha 7R IV debuts Real-time Eye AF for movie shooting, a first in any of Sony’s cameras.

The new Alpha 7R IVIt features upgraded dust and moisture resistance, with additional sealing provided at all body seams, the battery compartment cover, and media slots.

The new Alpha 7R IV will ship in Europe in August 2019, priced at approximately €4,000 for the body only.

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