Amidst the backdrop of a trade war between the US and China, Chinese company Huawei are admirable defiant in their quest to become the number one mobile phone manufacturer in the world. Despite the fact that Google are currently not able to provide Huawei with new licenses for their Google software and services which include, Maps, and more crucially, the Google PlayStore, Huawei still plan on launching a new flagship smartphone the Mate 30 Pro on September 19, 2019.
Richard Yu, CEO of Huawei Consumer Business Group (CBG), delivered a keynote speech titled "Rethink Evolution" at the IFA, and unveiled the latest flagship Kirin 990 series: Kirin 990 and its 5G version. This is a key component that will power the upcoming Mate 30 Pro.
“Kirin 990 (5G) is the world's first 5G SoC, and it will enable end-users to access superb 5G connectivity experience one step ahead in the first year of 5G commercialization,” said Richard. “To meet users’ requirements for enhanced 5G experiences in the 5G era, Kirin 990 (5G) has been fully upgraded in terms of performance and power efficiency, AI computing, and ISP, extending mobile phone experiences to a new level.”
Kirin 990, which was unveiled with Kirin 990 (5G), is also designed to bring impressively elevated performance, energy efficiency, AI capabilities, and photography, offering better experiences to a more extensive group of 4G smartphone users.
Although the average person on the street is unlikely to get too excited about the Kirin 990, there's a lot to look forward to when you put it into a device like the Mate 30 Pro. The Kirin 990 (5G) is the first flagship SoC that packs a dual-core NPU built on the Da Vinci architecture, which comprises large NPU cores and tiny NPU cores.
The Kirin 990 CPU features a three-level power efficiency structure, comprising of two ultra-large cores, two large cores, and four small cores, with a dominant frequency up to 2.86 GHz. In addition, Kirin 990 uses a 16-core Mali-G76 GPU and the new system-level Smart Cache for intelligent flow distribution, which can effectively save bandwidth and lower power consumption. For gaming experiences, Kirin 990 (5G) supports an upgraded Kirin Gaming+ 2.0 that enables efficient collaboration between hardware infrastructure and solutions, offering industry-leading smooth and fast gaming experience.
Other benefits that will first be seen in the Mate 30 Pro are photography where the brand-new ISP 5.0 that will mean more professional-level hardware noise reduction (NR) for capturing brighter and sharper images in low light environments. This will also mean greatly improved noise reduction for video. In addition, the real-time video post-processing and rendering based on AI segmentation can adjust the image color frame by frame to bring cinematic quality.
Richard Yu also unveiled a newly designed HUAWEI P30 Pro, which is one of Huawei’s most popular flagship smartphones.
The upgraded HUAWEI P30 Pro continues HUAWEI P series’ graceful design and innovative imaging technology and offers a trend-setting design and color created by a matte surface sanding process for a deep, Mystic Blue reminiscent of the sky reflecting the sea. Additionally, the newly upgraded photography and video editing features provide superior function across the visual arts, while the new EMUI 10 offers the user a new level of smooth and smart life experience.
Lastly, Richard Yu officially showcased HUAWEI FreeBuds 3, their new flagship wireless earphone, which use a dolphin earphone design and comes with a unique, round case. With only a brief hands-on time with the FreeBuds 3 they feel light and comfortable with what should be a secure fit. It has two colour options: black and white. As the first wireless earphones running on Huawei’s self-developed and powerful Kirin A1 chip, Huawei FreeBuds 3 provides stable and fast connectivity, impressive sound quality and smart noise-cancelling experience.
It’s the world’s first open wireless earphone that provides real active noise-cancelling performance.
The Huawei Mate Series powered by the new Kirin 990 Series chips will be coming soon in September. The new HUAWEI P30 Pro can be purchased online and in stores in the coming months.
The HUAWEI FreeBuds 3 will be available in the coming months from China, Europe, North America, Asia Pacific, Middle East and other countries and regions.