Huawei has claimed its new flagship smartphone includes the best camera on the market as it unveiled the device for the first time.
The new P30 Pro comes with four cameras on its rear, engineered by German camera firm Leica, has been designed to take better photos in low-light and offer up to 50 times zoom using its SuperZoom technology, the Chinese firm said.
The fantastic four. The World’s First Leica Quad Camera with HUAWEI SuperSpectrum Sensor to balance colour, depth and light. Now you can have it all. #HUAWEIP30Pro #RewriteTheRules https://t.co/sxNeNUoZq0 pic.twitter.com/grKaFRy1GE— Huawei Mobile UK (@HuaweiMobileUK) March 26, 2019
The device, which will be released alongside the smaller P30, is Huawei’s first major smartphone release of 2019, a year in which the company hopes to close the gap on Samsung as the world’s largest smartphone manufacturer.
Unveiling its new phones at a live event in Paris, the company said it was “rewriting industry standards” in the way it had created its cameras – including changing the green in its lens filters to yellow in order to let in more light in, which the firm says is an industry first.
The result, Huawei claims, is that the camera can let in up to 40% more light and is photography – particularly in low-light settings – beyond the capabilities of even some standalone digital cameras.
Huawei says its camera sensors themselves are larger than those on both the iPhone XS Max and the Samsung Galaxy S10+.
The P30 Pro will come with a 6.47in display, as well as a 32-megapixel selfie camera and an under-screen fingerprint scanner.
Huawei consumer business group chief executive Richard Yu made several references to both Apple and Samsung on-stage, comparing the strength of the new phone’s “industry-leading” cameras with that of its rivals.
The Huawei P30 Series is a fundamental breakthrough after decades of digital camera technology development; it will rewrite the rules and reshape everyone’s perception of mobile photography,” Mr Yu said.
“Innovations such as the Huawei SuperSpectrum Sensor and SuperZoom Lens allow us to push the envelope of both photography and videography – a frontier long overdue for disruption.
“The Huawei P30 Series will set the pace for the next generation of smartphones by empowering people to capture the true beauty of the world around them through a device that fits in the palm of their hands.”
Huawei confirmed the P30 Pro pricing will start at €799; the same as Samsung’s flagship S10+.
Price points: The Huawei P30is €799 with 6GB+128GB
The Huawei P30 Pro is €999 with 8GB+128GB, €1099 for 8GB+256GB, and €1249 for 8GB + 512 GB
The P30 Pro will also come with a 4200mAh battery – one of the largest currently on offer – as well as support for wireless charging, and the firm’s reverse charging which enables the phone to wirelessly charge other smartphones when held back-to-back with them.
- Press Association