Fortnite launches its own merchandise store

Fortnite has expanded beyond its gaming world with the launch of its own official merchandise store, selling clothing based on characters from the popular online world.

The online store, known as Retail Row, is currently allowing pre-orders on a onesie themed around the game’s Durr Burgers, as well as a range of t-shirts featuring characters from the game and its own logo.

The t-shirts start at £20 according to the site, and can be purchased now, while the onesie is expected to start shipping at the end of January and will cost £55.

The free-to-play game has become one of the most popular in the world, with reportedly around 200 million registered players on its platform.

The creation of an official merchandise store is also not developer Epic Games’ first attempt at expanding its business model – it recently launched an indie PC game store, designed to challenge established platforms in the market such as Steam.

- Press Association

More on this topic

Nokia moves phone data centres to Europe to improve security

Huawei to take €27bn sales hit following harder-than-expected ban

Tech Review: EufyCam E, gives you home security with minimal fuss

How digital technology can create unhealthy inequalities

More in this Section

Instagram tests new ways to reclaim hacked accounts

Facebook to launch cryptocurrency and digital wallet in 2020

Apple's Tim Cook criticises other tech firms for data breaches

Will smartphone photography ever take the place of professional cameras?


Pauline McLynn shines in creative homecoming for Enda Walsh's The Small Things

Skin Nerd: The pros and cons of moisturisers and serums

Double act: Why talking to your baby is essential

Ask a counsellor: ‘My mother’s become so high maintenance since moving closer – what should I do?’

More From The Irish Examiner