Facebook acquires AI shopping startup

Facebook has bought an AI furniture shopping startup called GrokStyle, as the social network continues to broaden its technology with greater focus on artificial intelligence.

The San Francisco-based company, which was founded in 2015, developed technology that allows consumers to take a photo of furniture and uses AI to identify similar products available online.

Ikea is one of GrokStyle’s notable clients, who integrated the feature in their AR app.

“We are excited to welcome GrokStyle to Facebook,” a Facebook spokeswoman said.

“Their team and technology will contribute to our AI capabilities.”

(Dominic Lipinski/PA)

In a post on its website, GrokStyle said it had been an “exciting journey” for the startup and they were “looking forward to what is ahead”.

“Our team and technology will live on, and we will continue using our AI to build great visual search experiences for retail,” the site reads.

“As part of this next chapter, we are winding down our business.”

According to the startup’s LinkedIn page, between two and ten people work at GrokStyle.

Facebook has acquired a number of AI specialist startups over the years.

In 2018, it bought out London-based Bloomsbury AI, which builds tools to help tackle fake news.

- Press Association

More on this topic

Facebook takes action against campaign aimed at disrupting foreign elections

Facebook changes live streaming rules following New Zealand attack

WhatsApp users urged to update app following spyware vulnerability

Facebook sues South Korean analytics firm over allegations of data misuse

More in this Section

Microsoft Surface: Beauty is in the ear of the beholder

Panasonic’s new Lumix FZ1000 II for serious snaps

Microsoft and Sony agree games streaming deal

Facebook changes live streaming rules following New Zealand attack


Lifestyle

Appliance of Science: How do we achieve a sustainable future?

Peter Dowdall: What we can do every day to improve the planet

Runner of the Week: Cork City Marathon pacer Paula Wright

Meet the man on a mission to save a little-known river in Cork City

More From The Irish Examiner