Wimbledon turns to Formula 1 for inspiration on improving queue experience

Wimbledon bosses are looking at how the queue experience can be improved for fans, taking inspiration from Formula 1.

Every year thousands of people queue day after day for a chance to see the world’s top tennis stars battle it out at the Championships.

Some of the most dedicated set up camp in a bid to secure their place at the front of the queue.

While people tend to be in good spirits, the wait can be very long and tiring.

Alexandra Willis, All England Lawn Tennis Club head of communications, content and digital, said they were looking at how the queue could be improved.

Referring to Formula 1 setting up fan festivals at grands prix, she added: “Seeing other sports push the boundaries like that is great for Wimbledon because it challenges us to see what we should be doing”.

“People do come to Wimbledon for the tennis, but they also come for the experience.

“We have been looking at how to improve the queue experience and now there is wifi in the queue, there are screens and we do entertain people while they are waiting.”

Spectators relax in the queue (Nigel French/PA)

She added that while this was all nearer the front of the famous queue, Wimbledon was also looking to see what could be done further back.

“We have a fantastic relationship with Merton Council. We work very closely with them on how we can improve and enhance the experience.”

However, Ms Willis said there were no plans for F1-style fan festivals in the queue.

She was speaking before the ladies’ singles semi-finals got under way on Centre Court.

- Press Association


Related Articles

Novak Djokovic 'rises like a phoenix' to win Wimbledon again

Novak Djokovic’s coach surprised by Wimbledon triumph

Novak Djokovic claims fourth Wimbledon title in three sets

Angelique Kerber urged to target career Grand Slam after Wimbledon win

More in this Section

Waterford full-back Barry Coughlan retires after six years of duty

Kane drained and set-piece pain: 5 reasons behind Tottenham’s woeful form

10 statistics that will cause alarm for the GAA

Eight Mayo ladies footballers banned but Carnacon allowed remain in championship


Today's Stories

Less a ‘GAA thing’ and more a football thing

To winter well, coaches must work on their craft

It’s not just Red Hands who must clean up act

Sport and the presidency

More From The Irish Examiner